Why Apps without UX Design Don’t Exist Anymore
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By MARCO BORRUSO
Saying that cellphones (or users for that matter) depend on apps is the understatement of the decade. In the last couple of years, terms like UX Design or User Experience have taken the world by storm and quickly become a top trend. From children’s games to food delivery, optimized, user-first applications are no longer a luxury but a necessity.
As far as your project goes, you have defined the idea, main goal, and specific target audience. You’ve also developed your brand’s image, design, and overall aesthetic. On paper, you and your amazing app are on the road to success… Only to launch it and realize that there’s an entirely new world you’ve been missing all along.
Out there, there’s a highly competitive and dynamic market filled with apps that are constantly evolving and trying to keep up with users’ needs and expectations. As a result, apps are becoming more simple and somehow more complex thanks to all the things they can achieve.
In such a landscape, staying up to date is essential. Especially for developers and designers, as they are in charge of providing consumers with easy-to-use applications and solutions.
More than ever before, having a UX Design team responsible for enhancing and re-thinking your apps, and taking care of everything related to UX or UI, is a valuable resource your company can’t afford to neglect.
So, if you want to make a difference and stand out from the digital noise, your team should have at least one skilled and experienced UX designer.
UX Design: What It Is and Why It’s So Important?
UX is short for User Experience and it revolves around a simple concept - What’s a person’s main goal when using an app on their phone or computer?
Mind you, UX doesn’t necessarily pay attention to the mere act of why someone might be using the application. Instead, it focuses on the entire user’s interaction: before, during, and after.
That said, an application’s design must (or at least, should) effectively bridge the gap between what the user needs or wants and what the brand can offer to meet that end.
But what do we mean by that? Well, simply put, that the user experience (UX) with an app (your app) must provide them with something they didn’t have before.
And this is why it’s imperative for UX designers to deeply know their end-user. Only when they truly understand their motivations, pain points, and needs, will they be able to channel all that information in an environment that’s purposely designed to satisfy said requirements.
All in all, the bottom line here is that your app may offer very clear, precise, and valuable information. But, if your UX design is not on point, your core message (or product) will never engage users.
How Can You Design an Optimized Interface with UX Design?
There’s not a single app in the world that can function without an interface - that is, a series of screens, buttons, and visual elements that enable a person to interact with your digital product or service.
And here’s where part of UX design plays its key role to create the best interface possible for your target user. Helping you offer the type of app that can ultimately become part of people’s routines and not just meaningless data on their phones.
At this point, though, it’s important to understand that we are not referring only to the aesthetic side of it. On the contrary, an interface is a combination of many different elements - typography, number of buttons, how many times the user interacts with each functionality, and, above all, how the app works.
Load time, if it’s intuitive or invasive, and if it’s overcharged are just some of the many aspects that any UX Design team should take into account before launching an app.
Where to Begin with UX Design?
UX Design… Easier said than done. More often than not, companies are suddenly forced to face a reality they never expected, especially when you consider there’s more than one recipe for success.
But know this: UX Design is not meant to be learned overnight, like Math or any other traditional discipline. As we mentioned before, UX Design is an ever-changing process, and today’s users (and their needs) won’t be the same as tomorrow’s.
This is why it’s imperative to have a UX Design expert on your ranks. A skilled and seasoned professional that understands all the challenges and nuanced dynamics of a market that’s constantly changing.
In conclusion, turning your app into something more than a simple feature on your users’ cellphones is what’s going to help you stay ahead of your competitors and stand out.
Let 's Get Started!
Our specialized team in UX Design can offer you the solution you’re looking to reach your brand’s goals. Not only can we update your app to today’s most relevant trends, but we can also develop it from scratch.
Plus, we’ll support and guide you throughout the entire process so that you can understand a landscape as changing as your target users’.
In today’s digital market, being competitive is not a choice but a requirement. It’s time to take the next step forward and reinvent your app’s UX Design.